Websites built with strategy, clarity, and impact.
A great website is more than just beautiful design and clean code. It's your most powerful business asset.
I bring engineering precision, founder instincts, and conversion strategy to create sites that don’t just look good, they drive revenue.
What Makes Me Different
From Engineer to Founder to Strategic Designer
Most designers focus on making things look good. I was trained to make things work under pressure—where failure isn't just disappointing, it's dangerous. That's the mindset I bring to every website I build.
I build digital experiences with clarity, strategy, and compounding results in mind.
ENGINEER
Trained as an Engineer. Still Think Like One.
I trained as a civil engineer, where vague specs aren’t just inefficient, they're dangerous. I learned to think in systems, plan for edge cases, and design for durability.
That mindset still drives everything I do. When I build your site, vague messaging isn't just inefficient—it's leaving money on the table. I architect every page to perform under the pressure of real business growth.
FOUNDER
Built a Business Where the Site Had to Perform.
I built a CPG brand from the ground up—product, ops, and growth. I didn't have the luxury of a "pretty but ineffective" website. Every ad click had to count, and every page had to convert.
That experience taught me to build fast, build lean, and build with leverage. I bring the same lens to every client today.
STRATEGIC DESIGNER
Now I Help Founders Build High-Leverage Websites.
That business taught me more than any MBA, but the product wasn’t my long-term vision. I didn’t love the category or the day-to-day operations, so I successfully exited. What I did love was the process: building businesses with leverage.
Today, I design high-performance websites for founders like you who need every piece of their site to pull its weight. Every element earns its place and every page drives growth. Because I've been where you are, I know what actually works.
Hi, I'm Rebecca
I’m not a traditional web designer. I’m a systems-minded operator who treats design like a revenue engine, not an art project.
I started in engineering. Then I built a brand from scratch, designing everything from the product to the site to the sales strategy. That’s where I learned what actually drives results: clarity, not cleverness. Strategy before styling.
Today, I bring that mindset to founders who need more than just a “pretty site.” You get a full-stack partner—design, copy, positioning, and user flow—all aligned to make your offer unmistakable and easy to buy.
It’s what your business needed yesterday. Let’s get it right today.
